PROPOSAL NAME:
Ape.eth Name Service (ANS), using Ape.eth:
EVM-Compatible Identity for the Ape DAO-Ecosystem-Community,
(Interoperable & Cross-chain Identity…Powered by ENS/CCIP & Apechain)
TEAM DESCRIPTION:
Currently, the core team consists of two dedicated members of the BAYC/MAYC community, both with significant expertise in Web3 technologies and decentralized identity systems:
- GaryPalmerJr.eth (BAYC #3636)
Gary Palmer Jr. is a leading advocate for Web3 identity and digital sovereignty, with extensive experience in blockchain technology, ENS, and decentralized protocols. As a recognized voting delegate in the ENS DAO and a community liaison for ENS Labs, Gary has contributed to numerous initiatives advancing the use of ENS in Web3 dApps. He has also hosted digital and IRL discussions with key industry leaders and is known for his thought leadership in Web3 domains and decentralized identity. - Ada.eth (MAYC #6007)
Ada.eth (AKA: UnfoldedLife.eth) brings a background in project management and marketing-technology applications, with a particular focus on ensuring smooth interoperability between people, process, and infrastructure. With deep ties to the MAYC community, Ada.eth specializes in creating and deploying marketing-technology infrastructure that enables secure, scalable solutions. Her technical, people, and creative skills, combined with a passion for the NFT and Web3 space, have made her an essential contributor to this proposal.
Communication:
We primarily use Twitter (X) for real-time communication and updates.
- GaryPalmerJr.eth: @garypalmerjr
- Ada.eth, AKA: UnfoldedLife.eth: @UnfoldedLife
We’re also active on Discord for more detailed project discussions and collaboration with team members and partners; and Signal App for secure communications.
As we are seeking funding for this proposal, we are fully prepared to adhere to the requirements, including signing grant agreements and completing KYC verification.
PROPOSAL DESCRIPTION:
Apechain Name Service (ANS), using Ape.eth: EVM-Compatible Identity for the Ape community, (Interoperable, Cross-chain Identity; Powered by ENS/ape.eth & Apechain)
We propose launching the Apechain Name Service (ANS), a Web3 identity solution that leverages the power of the ENS protocol (EIP-137) to create .ape.eth subnames for the Apechain community. This will allow Apes to enjoy the benefits of sovereign, interoperable names that are cross-chain compatible and blockchain-agnostic—perfectly integrated across EVM-compatible chains, including Web2 and Web3 sites-apps.
Why ENS Matters for Apechain:
By using ENS, names like “gary.ape.eth” would be natively interoperable with existing Web2/Web3 services like MetaMask, Uniswap, Coinbase, OpenSea, PayPal, and Venmo—services that have already integrated ENS. Any other naming systems would be like a fork of ENS, meaning they would not benefit from ENS’s vast pre-existing network effect. These alternative systems would require extensive business development efforts to achieve the same integrations, whereas ENS names already work natively in the most widely used Web3 and Web2 services. As the adoption of the ENS protocol continues to grow, the network effect will exponentially increase the value and utility of ANS names, making them even more integral to the broader Web3 community.
Proven Model:
Similar to the .base.eth names on Basechain, which generated over $562,014 (214 ETH) in just ~30 days, this proposal seeks to create a dedicated naming system for Apechain. Base names like “gary.base.eth” are already functional on MetaMask, Uniswap, and even PayPal/Venmo, proving the demand and utility of these cross-chain identities. We aim to replicate this success within the Ape community by leveraging ENS’s existing tech and network effects.
Key Opportunity:
By acquiring the ape.eth ENS name (which is likely to cost in the six-figure range), Apechain would gain the ability to offer .ape.eth subnames. These names would be fully EVM-compatible, making them usable across Apechain, Ethereum, and other EVM chains, just as “gary.base.eth” works across Ethereum and Basechain today.
Why ENS Over Other Naming Systems?
Other naming systems will struggle to achieve the native integration ENS already has with widely adopted platforms. While some Ape-specific naming solutions may emerge, they will not be cross-chain compatible or EVM-compliant without direct integration with ENS. This means names not based on ENS would lack the utility to work seamlessly across MetaMask, Uniswap, Coinbase, OpenSea, PayPal, Venmo, and countless other services.
ASSET CUSTODY
The custody of the “ape.eth” ENS name would be held in a secure multi-signature (multi-sig) wallet, ensuring decentralized control and robust security. This wallet would be established specifically for the ApeCoin DAO, with oversight from the DAO governance structure. The goal is to protect ape.eth as a valuable community asset, ensuring it is managed securely and transparently.
- Number of Signers: A 5-of-7 multi-sig configuration is recommended, where any 5 out of 7 signers are required to authorize transactions. This setup balances security with operational efficiency, making it resilient against potential signer unavailability or compromise.
- Signer Selection: The signers would be selected from trusted members of the ApeCoin community and the ENS DAO, ensuring a mix of technical expertise and community alignment. Candidates for signers would ideally be voted on by the ApeCoin DAO to ensure transparency and community trust. Selected signers could include:
- Core ANS team members with expertise in ENS and smart contracts.
- Reputable ApeCoin community leaders who have a track record of active involvement and commitment to the DAO’s goals.
- ENS protocol representatives, from ENS DAO and ENS Labs, to provide technical oversight and support from the ENS ecosystem.
The multi-sig setup ensures that no single party has control over ape.eth, reducing the risk of misuse or unauthorized changes. This approach aligns with best practices in crypto security and DAO governance, safeguarding the asset for the long-term benefit of the ApeCoin community.
Next Steps:
This proposal seeks funding from the Ape DAO to acquire the ENS domain ape.eth and to develop a full suite of cross-chain compatible .ape.eth subnames for the Ape community. This initiative would establish Apechain as a leader in decentralized, sovereign identity, enhancing the Ape culture while unlocking interoperable identity for users across multiple chains.
Call to Action:
We need a team and community support to bring this vision to life. Whether you’re passionate about sovereign Web3 identity, ENS, or Apechain, we invite you to join us. Let’s collaborate, build a plan, and make .ape.eth names a reality for Apechain!
BENEFIT TO APECOIN ECOSYSTEM:
Updated Benefit to ApeCoin/ApeChain & KPIs
Benefits to ApeChain
ANS leverages ENS—a proven EVM standard—to make ApeChain more accessible with human-readable .ape.eth names, reducing onboarding friction for users and developers, across EVM chains.
Industry trends underscore this:
BaseNames is gaining traction on Base by integrating ENS, while much of Web3 lags on EVM naming. ANS positions ApeChain as a leader in EVM compatibility, driving adoption via interoperability (CCIP) and ecosystem growth (dApp integration).
Benefits to ApeCoin
ANS boosts $APE utility by requiring it for name registrations and renewals, increasing demand. It ties $APE to a decentralized identity system, enhancing governance participation, (e.g., via staking incentives for ANS users), and reinforcing the DAO’s brand with ANS/Ape.eth. With EVM/Web3 identity, as ApeChain grows with new users, the $APE coin’s relevance, (as the native token), rises.
Proposed KPIs
For ApeChain:
ANS empowers ApeChain by delivering a user-friendly naming system that boosts accessibility, drives developer adoption, and enhances cross-chain interoperability, cementing its role as a leading EVM-compatible ecosystem:
- 1. Wallet Adoption via ANS Subnames
- Target: 10,000 unique
.ape.ethsubnames registered on ApeChain within 3-6 months. - Impact: Each subname activates a wallet, increasing real user count and daily activity metrics on ApeChain.
- Target: 10,000 unique
- 2. Onchain Activity Volume
- Target: 50,000+ onchain transactions, & $500,000 to $1MM in $APE volume, from ANS activities (mints, renewals, lookups) in the first 12 months.
- Impact: Strengthens ApeChain’s daily average transaction volume and L2 utility metrics.
- 3. Developer Ecosystem Integration
- Target: 10+ dApps or projects using ANS names on ApeChain within 3-6 months of launch.
- Impact: Promotes ecosystem composability, making ApeChain more attractive to developers and users.
- 4. Interoperability Testing
- Target: Seamless ENS + ApeChain integration tested and running across both Web3 wallets and dApps; 1,000 CCIP-enabled name resolutions in 6 months, showcasing interoperability.
- Impact: Highlights ApeChain’s modular infrastructure, positioning it as ENS-compatible and future-proof ApeChain as an EVM interoperable blockchain.
For ApeCoin KPIs:
ANS strengthens ApeCoin by increasing its utility as the core token for this EVM/Ape.eth name registrations, deepening community engagement, and elevating its value within a growing ApeChain ecosystem:
- 1. $APE Utility via Registration & Renewal
- Target: $500,000 to $1MM in $APE spent on ANS registrations/renewals in 12 months, enhancing token utility. 100% of ANS transactions (registration & renewals) settled in $APE.
- Impact: Strengthens $APE’s use case as the core utility token in EVM-identity and naming services.
- 2. $APE Treasury Contributions
- Target: 25% of all revenue sent to the DAO treasury (in $APE), starting upon launch.
- Projection: ~$125,000-$250,000+ in annual recurring revenue assuming modest ANS name sales volume.
- 3. $APE Used in Secondary Fees / Upgrades
- Target: $APE used to upgrade names (1/2/3 character names, expiration bump, IRL identity verification, gifting, other new services, etc.)
- Impact: Broadens $APE token sinks and utility scope outside of gaming and staking.
- 4. $APE Governance Engagement & Sentiment Boost
- Target: Digital stickers for delegate and voting addresses…10% of primary EVM-name users voting in ApeCoin DAO governance in 6 months, linking identity to participation; 15% increase in positive $APE/ANS sentiment (via social media) in 6 months, reflecting brand growth.
- Impact: Broadens $APE awareness, appeal, scope and usage, while boosting user identity and APE/EVM participation.
We understand the weight of your responsibility to steer ApeCoin and ApeChain toward a thriving future—one that honors our community’s passion and potential.
ANS isn’t just a technical upgrade; it’s a bridge to bring every $APE holder, developer, and dreamer into a “more connected and interoperable” EVM ecosystem. By building on ENS’s proven success and tailoring it to ApeChain’s strengths, we’re not gambling on untested ideas—we’re delivering a tool that’s already transforming Web3, as BaseNames shows.
The KPIs we’ve outlined are our commitment to measurable impact, but beyond numbers, this is about giving our community a louder voice, a stronger identity, and a real stake in what’s next. Let’s seize this moment together and make ApeChain the heartbeat of $APE’s evolution—please move AIP-547 (ANS) forward and let’s build something extraordinary.
The Apechain Name Service (ANS) will provide significant benefits to the ApeCoin community by creating a native, interoperable identity solution for the Ape community. By leveraging the ENS protocol, we can establish .ape.eth subnames that are fully integrated with existing Web3 infrastructure, across Ethereum L1 and EVM L2s, bringing both short-term utility and long-term growth potential, critical for the ApeCoin community.
1. Increased Utility & Adoption:
With ENS-based .ape.eth names, Ape holders will gain a powerful, interoperable identity that works seamlessly across major Web3 platforms such as MetaMask, Uniswap, OpenSea, Coinbase, PayPal, and Venmo. This increases the visibility and utility of ApeCoin holders, empowering them to transact, interact, and showcase their identity in the broader Web3 space.
2. Strengthened Community Identity:
The .ape.eth naming system will foster a stronger sense of identity and belonging within the Ape community. It will allow users to establish unique digital identities tied directly to Apechain, enhancing their social standing and reinforcing ApeCoin’s cultural significance. Just as .base.eth names have driven engagement on Basechain, .ape.eth names will do the same for the ApeCoin community.
3. Cross-Chain Interoperability:
Unlike other potential naming systems that are limited to a single chain or require custom integrations, the ANS names will be cross-chain compatible and blockchain-agnostic, leveraging the existing ENS network effect. This means users will benefit from an identity that functions across Ethereum, Basechain, and other EVM-compatible chains—driving further adoption of ApeCoin in the larger blockchain space.
4. Revenue Generation for Ape DAO:
By acquiring and distributing ape.eth subnames, the Ape DAO will have an opportunity to generate long-term revenue from registration fees and renewals, similar to how ENS generates income. The funds raised from .ape.eth names can be reinvested into further development, marketing, and community-building efforts, benefiting the entire ApeCoin community.
REVENUE RETURN BREAKDOWN
- 25% of the revenue would go to the ApeCoin DAO treasury, providing a substantial and sustainable income stream for future DAO initiatives, community rewards, ownership, and long-term ecosystem growth.
- 75% would be allocated to the ANS operations fund to cover development costs, maintenance, server/systems infrastructure, technological enhancements, and ongoing marketing to ensure that ANS continues to evolve and improve. This portion will help fund the ANS team’s work to make ANS a sustainable service over the long term, with a focus on stability and scalability.
Revenue generated from registration and renewal fees would be returned to the DAO treasury in the form of $APE whenever possible. This aligns with the ApeCoin ecosystem’s goals and reinforces $APE as a central token within the ApeCoin community.
In cases where users register or renew using other tokens (e.g., ETH), those funds would be converted to $APE before being transferred to the DAO treasury, maintaining consistency and strengthening the DAO’s $APE holdings.
There is an expected schedule for the distribution of revenue back to the DAO treasury. Since the Apechain L2/L3 will be used for ANS transactions, we have the flexibility to implement micro-distributions due to the low transaction costs on these layers.
Revenue generated from subname registration fees and renewals can be streamed back to the DAO treasury in real-time or at minute-by-minute intervals, or as the security of the EVM technology will allow. This approach provides several benefits:
-
Continuous Revenue Flow: The DAO will receive a steady stream of funds, allowing for ongoing support of community initiatives and ecosystem growth.
-
Increased Transparency: Micro-distributions allow for highly transparent and traceable transactions.
-
Efficient Use of Layer 2/3 Scaling: Leveraging Apechain L2/L3’s scalability and low-cost transactions, we can efficiently manage high-frequency payouts without incurring excessive gas fees per the ability of the blockchain technology.
If real-time streaming is not preferable, we could also set-up aggregated distributions, hourly, daily, monthly, etc, as a middle ground to balance cost and operational needs.
5. Network Effects:
As ENS adoption continues to grow across Web3 and Web2 platforms, the network effect will drive even more value to ANS names. This increasing utility will make .ape.eth names more desirable, enhancing their role as a core component of the ApeCoin community.
We are requesting funding from the Ape DAO to acquire the ape.eth domain, which is critical to launching .ape.eth subnames and ensuring the ApeCoin community has access to EVM-compatible, sovereign Web3 identities; and for the dev team to develop and launch ANS, which will grow in value and utility as the community expands.
DEFINITIONS:
- Apechain/Ape.eth Name Service (ANS): A proposed naming system built on the ENS protocol specifically for the Apechain community, providing .ape.eth subnames for ApeCoin holders. These names will be interoperable across various EVM-compatible chains.
- ENS (Ethereum Name Service): A decentralized domain name system built on the Ethereum blockchain, allowing users to register human-readable names like “name.eth” that can be used to receive cryptocurrency, interact with smart contracts, and integrate with Web3 services like MetaMask, Uniswap, OpenSea, Coinbase, and more.
- .ape.eth Subnames: Custom, community-branded subnames (e.g., “yourname.ape.eth”) tied to the ape.eth domain, leveraging the ENS protocol for cross-chain compatibility and decentralized identity management. These names are EVM-compatible and will work across major Web3 applications.
- EVM (Ethereum Virtual Machine): The runtime environment for smart contracts on Ethereum. EVM-compatible refers to blockchain networks that can run Ethereum smart contracts, such as Basechain, Polygon, and Apechain.
- CCIP (Cross-Chain Interoperability Protocol, EIP-3668): A protocol that enables decentralized services, like ENS names, to work across multiple blockchains, ensuring that names such as .ape.eth are functional on multiple EVM chains.
- Network Effect: The phenomenon where a product or service becomes more valuable as more people use it. In the context of ENS and ANS, the more platforms and users adopt ENS-based names like .ape.eth, the more utility and value these names will have in the broader Web3 community.
- Basechain: A layer-2 Ethereum scaling solution that recently introduced .base.eth names as part of their integration with ENS. Basechain serves as an example of how Apechain can benefit from a similar naming system.
- EIP (Ethereum Improvement Proposal): A standard used to propose changes or enhancements to the Ethereum blockchain. In this context, EIP-137 refers to the standard used by ENS for domain registration, while EIP-3668 refers to the cross-chain interoperability protocol (CCIP).
- RPC (Remote Procedure Call): In the context of crypto, this is a software communication protocol that enables a program to execute a specific procedure on a different blockchain network or node remotely. This allows decentralized applications (dApps) to interact with a blockchain network, request information, or send transactions, without requiring direct access to the underlying blockchain infrastructure.
STEPS TO IMPLEMENT:
1. Acquisition of the “ape.eth” ENS Name
- Start Date: Upon approval of funding
- End Date: Estimated 2-8 weeks post-approval
- Description: The first step is to acquire the ape.eth ENS domain. This is critical to creating .ape.eth subnames under the ENS protocol. The domain will likely cost in the six-figure range based on current market value. (Secondarily, we could like to also secure “apechain.eth”, etc.)
- Associated Costs for “Ape.eth”: Estimated at $250,000 - $1,000,000 (based on current ENS market prices for premium names).
- Personnel: Coordination between the project lead, ENS marketplace experts, and the ApeCoin DAO for securing funds.
- Platforms: ENS domain acquisition platforms like Vision/.io.
- Request to APE Foundation: Funding approval to purchase the ape.eth domain, to leverage for the “Apechain/Ape.eth Name Service” (ANS).
2. Development of Apechain Name Service (ANS)
- Start Date: Immediately following ENS acquisition
- End Date: 3-4 months for MVP launch
- Description: We will develop the ANS system to enable the registration and management of .ape.eth subnames. This will involve building a user-friendly interface, smart contracts, and integration with ENS protocols, based on the successful implementation of Base names.
- Milestones:
- Milestone 1: Smart contract development for .ape.eth subnames (2 months).
- Milestone 2: Integration of CCIP (EIP-3668) for cross-chain interoperability (3 months).
- Milestone 3: Initial launch of the ANS registration platform for Apechain users (4 months).
- Note: Timelines may be stretched for Q4 holidays in November, December, and January.
- Key Performance Indicators (KPIs):
- Successful deployment of .ape.eth subnames on the Apechain testnet.
- Achieving 10,000+ registrations of .ape.eth names within the first 3 months post-launch.
- Associated Costs:
- Development and engineering team: $300,000 (covering smart contract development for smart contracts, user interface, and testing).
- Integration and technical audits: $100,000 (security audits and interoperability testing).
- Marketing & promotion of launch: $100,000 (campaign to raise awareness and onboard users).
- Personnel:
- Development team (smart contract engineers, front-end/back-end developers).
- ENS protocol specialists.
- Project manager and marketing team.
- Platforms: ENS, Apechain testnet/mainnet, GitHub, project management tools.
- Request to APE Foundation: Funding support for development, technical audits, and initial marketing efforts.
3. Launch and Growth Phase
- Start Date: Post-development (Month 4)
- End Date: Ongoing
- Description: Once the ANS platform is live, we will focus on growing the community by promoting .ape.eth names through community engagement, partnerships, and incentives for early adopters.
- Milestones:
- Milestone 1: Initial launch of .ape.eth names on Apechain’s mainnet (Month 4).
- Milestone 2: Reach 50,000+ .ape.eth registrations in the first 6 months.
- Milestone 3: Marketing integration .ape.eth names into key platforms like Uniswap, MetaMask, OpenSea, and PayPal by leveraging ENS’s existing network effect. Note: Interoperability is already available for specific integrations or partnerships that are already integrated with the ENS protocol.
- Key Performance Indicators (KPIs):
- Sustained growth in .ape.eth registrations (targeting 50,000 registrations in 6 months).
- Number of integrations achieved with ENS-compatible platforms.
- Associated Costs:
- Ongoing marketing and community-building efforts: TBD.
- Development of additional features based on community feedback: TBD.
- Personnel:
- Marketing and partnerships team.
- Ongoing development support for additional feature rollouts.
- Platforms: ENS, Apechain, social media, and blockchain integration platforms.
- Request to APE Foundation: Additional funding support for continued promotion and development of new features; and vocal and digital support in the growth, integrations, and rollouts.
4. Long-term Sustainability & DAO Revenue
- Start Date: After 6 months
- Description: Post-launch, the focus will shift to ensuring long-term sustainability of ANS through community governance and a revenue-sharing model that benefits the ApeCoin DAO. We plan to generate revenue from subname registration fees and renewals, similar to ENS’s revenue model. The DAO will be an integral part of governance and fund allocation moving forward.
- Milestones:
- Sustainable revenue stream from subname registrations.
- DAO-led decisions on how funds are reinvested into the community.
- Key Performance Indicators (KPIs):
- Revenue targets from subname fees (estimated at $100,000+ in the first year).
- Increase in ApeCoin usage as .ape.eth names become a valuable part of the community.
- Associated Costs: None (revenue generation phase).
- Personnel: DAO members for governance.
- Platforms: ApeCoin DAO governance platforms.
The timeline for the 3-4 month MVP launch and ongoing growth phase is flexible and will adapt based on community feedback and development progress, as we will be responsive to any unforeseen delays.
REPORTING EXPECTATIONS:
We are committed to maintaining transparency and keeping the ApeCoin community informed at every stage of the project. Below is our proposed reporting schedule for sharing progress updates:
- Initial Progress Report – 1 month after project approval
- Details: This report will include updates on the acquisition of the ape.eth ENS name, initial team formation, and early development milestones for the Apechain Name Service (ANS). We will also outline any initial challenges or adjustments to timelines.
- Quarterly Progress Reports – Every 3 months post-project initiation
- Details: These reports will provide detailed updates on:
- Development milestones achieved (e.g., smart contract development, platform integration, CCIP implementation).
- Ongoing costs and expenditures.
- Key performance indicators (KPIs), via Dune dashboards, including the number of .ape.eth registrations and platform integrations.
- Marketing activities, community engagement, and partnership developments.
- Beta Launch Report – At the time of ANS Beta launch (4th month)
- Details: This report will focus on the launch of the .ape.eth subname registration platform, including:
- Progress on technical development.
- Early user feedback from beta testing.
- Metrics on initial .ape.eth registrations via Dune dashboards.
- Any required post-launch adjustments based on community input.
- Post-Launch Report – 6 months after the official platform launch
- Details: This report will evaluate the success of the full platform launch and include:
- Detailed metrics on .ape.eth registrations (targets: 10,000+ registrations within the first 3 months, 50,000+ within the first 6 months).
- Revenue generated from registration fees via Dune dashboards.
- User engagement data and community response.
- Next steps for feature rollouts, integrations, and continued system development.
- Annual Reporting – 12 months after project initiation
- Details: A comprehensive report summarizing the first year’s progress, including:
- Total number of .ape.eth registrations via Dune dashboards.
- Revenue generated for the ApeCoin DAO.
- Successes, lessons learned, and recommendations for the next phases of the ANS project.
- Proposals for additional features and enhancements based on community feedback.
- The future roadmap beyond the first year will be expanded for the project’s longevity; adding further features and functionalities planned for ANS, which will continue to add new value for ANS after the initial launch phases.
Reporting Channels:
- Reports will be shared via Snapshot, ApeCoin DAO forums, Dune dashboards, and Twitter (X).
- Regular updates and key insights will also be discussed in community spaces, such as Discord and Twitter Spaces.
This reporting schedule ensures consistent communication with the community, allowing for feedback and adjustments throughout the project. We plan to continue reporting for at least 12 months post-launch of ANS on Apechain’s mainnet.
OVERALL COST:
Total amount requested from the ApeCoin DAO Fund = $1,000,000.
- We are requesting: $1,000,000 from the ApeCoin DAO Fund.
- Up to $500,000 for the “ape.eth” domain acquisition.
- And then $500,000 for ANS development & marketing.
- Fund Tranches for Release:
- Tranche #1: $500,000 for the “ape.eth” domain name acquisition.
- Important Notes:
- A. If we are not successful in acquiring the “ape.eth” domain name, then all unused funds will be returned to the APE DAO.
- B. If we are successful in acquiring the “ape.eth” domain name, then any extra funds will be reserved for ANS development and marketing.
- Milestone for release: Approval of this AIP for ANS.
- Important Notes:
- Tranche #2: $200,000 for the initial development of ANS/ape.eth via ApeChain.
- For initial smart contract development, and initial Front-End/Back-End Development.
- Milestone for release: We acquire & secure the “Ape.eth” ENS domain name.
- Tranche #3: $200,000 to complete Front-End/Back-End Development, Testing and Deployment, and Technical Audits & Security.
- For ANS completion and finalization for live service launch on ApeChain.
- Milestone for release: The initial ANS smart contracts are live on testnet, and is accessible and usable via our front-end interface on Testnet.
- Tranche #4: $100,000 to Execute Marketing, Promotion, and Community Engagement strategies.
- For marketing campaigns to drive early adoption of .ape.eth names.
- Milestone for release: The initial ANS smart contracts are live on ApeChain, and is accessible and usable, (including the “name manager” for the user to update their *.ape.eth records and profile), using our front-end interface and the ApeChain RPC
- Tranche #1: $500,000 for the “ape.eth” domain name acquisition.
This grant will cover the following areas to ensure the successful development, launch, and promotion of the Apechain Name Service (ANS), specifically using the “ape.eth” ENS name:
Budget Breakdown:
- Acquisition of “ape.eth” ENS Domain
- Estimated Cost: $250,000 - $500,000
- Purpose: Secure the essential ape.eth ENS domain,
- And enable *.ape.eth subnames via Apechain, (leveraging the ENS-CCIP protocols).
- Development of Apechain Name Service (ANS), with “*.ape.eth”
- Total Development & Engineering Costs: $300,000
- This is the total broken down for development costs:
- Smart Contract Development: $150,000
- Front-End/Back-End Development: $100,000
- Testing and Deployment: $50,000
- This is the total broken down for development costs:
- Purpose: Build the core infrastructure to allow the registration and management of .ape.eth names via the ENS protocol. This includes integration of CCIP (EIP-3668) for cross-chain interoperability.
- Technical Audits & Security
- Cost: $100,000
- Purpose: Conduct security and functionality audits for the smart contracts and platform, ensuring the safety and reliability of the .ape.eth name service.
- Marketing, Promotion, and Community Engagement
- Cost: $100,000
- Purpose: Execute a marketing campaign to raise awareness and drive early adoption of .ape.eth names, including community outreach, partnerships, and incentives for early adopters.
- Ongoing Support and Feature Rollouts
- Cost: (TBD via Future AIP)
- Purpose: Develop additional features based on community feedback, support new integrations, and handle ongoing platform improvements.
Additional Requests to APE Foundation:
-
Community Discussion Platforms:
- Request for support in setting up a dedicated section on the ApeCoin DAO forums for discussion around the Apechain Name Service (ANS), facilitating community engagement and feedback.
-
Snapshot Promotion:
- Request to feature this proposal on the Snapshot homepage to ensure visibility and encourage voting from the ApeCoin community.
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Co-Marketing & PR:
- Request for ENS and ApeCoin Foundation to coordinate joint PR efforts, including press releases, blog posts, or featured articles highlighting Apechain Name Service (ANS) as an official ENS-powered solution for ApeCoin identity.
- Request for use of ENS and ApeCoin logos in marketing materials to showcase the collaboration and legitimacy of the ANS project.
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ENS & ApeCoin Social Media Announcements:
- Request joint social media announcements across ENS and ApeCoin’s official channels (Twitter, Discord, etc.) to promote the ANS launch, features, and benefits to both communities.
- Ask for ENS and ApeCoin Foundation to collaborate on Twitter Spaces or AMA sessions, where community members can learn more about ANS, ask questions, and engage with the project.
