AIP IDEA
PROPOSAL NAME:
Bored Baddies powered by ApeCoin (MBA License Pending)
TEAM DESCRIPTION:
This is a team of Four Bored Baddies. Baddie #1 is Dr Jojo Odom (TG: @joanneo2024) serves as CEO/Founder and is a current fashion model and actress, and MAYC member. Dr. Odom owns a preloved luxury goods clothing and accessories shop and aside from her experience walking runways, modeling print campaigns and shooting national TV commercials, she has an eye for fashion, for fun and desires to create the best merch for this club.
Baddie #2 is George Gregan (TG: @LondonGeorge) serves as Head of Branding, also known as “Curious George” on X. Mr. Gregan holds an MAYC and comes with 15 plus years experience working in the customer merchandise industry, and has worked with large name clients such as “Amazon, Warner Brothers, Netflix, Facebook…etc”. His expertise is finding unique items and making them as BAD as possible. At ApeFest Lisbon, he gifted some custom ape Hugo Boss wallets, lighters, metallic hip flasks, glow in the dark T-shirts, earbuds and drinkware items.
Baddie #3 is BigLo.Eth (X: @BigLoEth) who serves as our Advisor. His wealth of experience in the music industry, crypto and in streetwear apparel, along with his keen sense of fashion & style make him the perfect fit to advise us as we embark on this BAD adventure together.
Baddie #4 is CyberJakeAped (TG@SniperBlake) who serves as our Advisor. Jake has been deeply involved in the crypto industry since 2014 and began consulting in the Web3 space in 2021. With a background spanning diverse industries and expertise in social media and digital strategy, he brings a wealth of knowledge to decentralized technology and innovation. Passionate about blockchain’s transformative potential, Jake helps businesses navigate and thrive in the evolving Web3 landscape.
Together, they make the BADDEST TEAM EVER\
PROPOSAL DESCRIPTION:
Bored Baddies is on a mission to create stylish, suave and most importantly, AFFORDABLE merch for ApeCoin members and the BAYC/MAYC. We have recognized that there is a gap in the market for attractive, sleek and stylish BAYC/MAYC affiliated merch for females. All the current merchandise is geared for men. But behind every successful man is a strong woman, and behind every ape is a BADDIE.
Women are under-represented in BAYC/MAYC. But women make up such an important part of the club and the lives of crypto bros. They are our wives, spouses, gf’s, daughters, mothers and future baby mamas of the next generation of Apes. We want to make stylish, suave and affordable merch to gift our female counterparts and entice them to join and/or better understanding the club. We will be launching clothing, apparel initially for woman, and then come out with a line for home, babies, children and men.
We want to do future collaborations with other Made By Ape (MBA) brands or other brands in order to bring them into the Bored Baddies and ApeCoin ecosystem
BENEFIT TO APECOIN ECOSYSTEM:
Bored Baddies will benefit the ecosystem in multiple ways
- ApeCoin holders, depending on the amount of Apecoin held (this will be tiered), will be able to redeem free merchandise annually through the store and at Apefest events!!!
- Additional revenue stream into ApeCoin ecosystem.
- ApeCoin holders will be able to use ApeCoin to purchase merchandise and will receive discount in the store.
- Ability to engage more woman to exposure of the ApeCoin ecosystem
- Collaborations with other Made By Apes (MBA), and other brands will bring more members into the ApeCoin ecosystem.
DEFINITIONS:
MBA = Made By Apes License
STEPS TO IMPLEMENT:
Milestone 1
Start Date - upon funding from DAO
- Renegotiate pricing and then purchase an initial Wholesale order for Basic Line, Home and Accessories Line and Seasonal Line
- Execute development of e-commerce shop
- Implement ape COIN currency into e-commerce shop.
- Start basic marketing for Bored Baddies brand
- Design additional Limited Edition Ape line which grants utility while at Apefest or other events (utility to be confirmed)
Timeline: 1 month
Milestone 2
Start Date - upon completion of milestone 1
- Fulfill customer orders from Milestone 1
- Photo and video shoot to capture product and lifestyle shots
- Upload product listings onto ecommerce site
- Test and launch e-commerce marketplace website with ApeCoin & ApeChain payments
- Presale Limited Edition Ape Line which grants utility while at Apefest or other events (utility to be confirmed)
- Discuss, design and order Apecoin DAO specific merchandise for Apecoin DAO holders
- Ship selected items from Initial wholesale order to BAYC/MAYC KOL’s and Selected Apes for social media marketing (e.g. Ladies of Bored Ape)
Timeline: 2 months
Milestone 3
Start Date - upon completion of milestone 2
- Review sales from Milestone 1 or 2, and determine what item bestsellers and what orders to replenish
- Fulfill customer orders from Milestone 2
- Create entire 2025/2026 line, including price negotiation, design of items and the marketing plan
- Discuss and order Apefest specific merchandise for giveaways, and order marketing collateral
- Partner with Apefest Concierge and other Made By Ape brands on comarketing activations at Apefest
- Advertise to ApeCoin DAO members the availability of ApeCoin Dao free merchandise (TBD) that can be picked up at Apefest Boddega or ApeCoin Dao members can log onto e-commerce site and just have to pay shipping for free items.
- Design and order booth specific materials, including logistic details
Timeline: 3 months
Milestone 4
Start Date - upon completion of milestone 3
- Attend Apefest and coordinate Apefest Giveaways, ApeCoin Dao giveaways at event
- Fulfill Apefest customer orders3
- Presale Next Seasons Items on ecommerce store
- Fulfill customer orders from Milestone 3
- Review sales from Milestone 3 and 4 and determine what item bestsellers and what orders to replenish for next year.
- Review sales and feedback from Apefest, and discuss and begin design for Apefest 2026 items.
- Plan for 2026 – marketing plan, design plan, & booth conference attendance schedules.
- Plan for 2026 KOL Collaboration Partnership #1
Timeline: 6 months
REPORTING EXPECTATIONS:
Semi-annually, a detailed report will be disseminated to the ApeCoin DAO, including, but not limited to
• Total Gross Revenue & Expenses Per Quarter
• Total Profit Per Quarter
• Aggregated metrics on social media such as total views, likes, comments, and other engagement indicators.
• Updated calendar for the events and tradeshows plans or special live events
Reports will be made available for 2 years on the ApeCOIN Forum, via follow-up posts called “Implementation Update”
OVERALL COST:
Total amount requested from the ApeCoin Ecosystem Fund = $147,000 USD in Apecoin.
Bored Baddies Budget: