PROPOSAL NAME:
Bored Closet - UGC Marketplace
TEAM DESCRIPTION:
Allo (Founder & Developer)
Allo is the driving force behind Bored Closet. With over 10 years of full-stack experience and three years deeply entrenched in the Web3 ecosystem, Allo blends technical mastery with a visionary approach to decentralized applications. From founding his own software company to serving as CTO at RENGA Inc. to now building projects like Bored Closet, DashBo, Geez On Ape & ApeKitchen.
Fakeye (Marketing)
Fakeye is the voice of Bored Closet on X, where he keeps the community engaged and energized. With a background in Web3 marketing, he’s passionate about growing Bored Closet into a go-to hub for customizable PFPs and a thriving network for creators. Fakeye pairs social expertise with hands-on collaboration, strategizing with Allo to amplify the project’s reach and forge partnerships that elevate the entire community.
TJ (Artist)
TJ is an illustrator from Los Angeles who has been making waves in the NFT space since 2021. His work has contributed to notable communities like BAYC, GCG, Deadfellaz, Chimpers, and Supducks. Now part of the Bored Closet team, TJ focuses on creating designs that inspire creativity within the community. He believes BAYC represents the strongest IP in the NFT space, and he’s excited to continue exploring its endless artistic possibilities.
Fritz (Artist)
Fritz is both an artist and a seafarer, serving as a member of the Philippine Navy’s deck crew. In between voyages, he channels his passion for creativity into Web3 art. Currently, Fritz brings his artistic vision to Bored Closet, crafting designs that empower users to customize and personalize their NFTs. He’s passionate about transforming NFTs from simple digital assets into platforms for self-expression and storytelling.
Advisors:
- AllCity: Former ApeCoin Lead Governance Steward
- Bored Counsel: Aaron Haber (Approved AIP Author), Ernest Lee (Attorney, Accountant)
- Rida: Founder of Inceptive Studio, DashBo & Geez On Ape
- Xeer: Founder of Ape Ventures & Geez On Ape
- Frostyz: Founder of Otherside Wiki
PROPOSAL DESCRIPTION:
Website: https://boredcloset.xyz
X: @BoredCloset
Bored Closet is a user-generated content (UGC) platform where users can personalize their NFTs with unique, custom creations. Our platform connects artists, projects, brands, and communities in new and meaningful ways, empowering NFT holders to creatively express themselves on social media.
Fueled by the creativity of its community, Bored Closet enables a diverse range of user-generated content, fostering innovation and artistic expression. The platform serves as a hub for inspiration and collaboration, unlocking new opportunities for creators and NFT enthusiasts alike.
We’re taking UGC to the next level by developing the first-ever UGC marketplace on ApeChain. This marketplace will allow artists to monetize their work while giving thousands of NFT holders access to exclusive, customizable creations.
Our platform is already available for Bored Ape Yacht Club (BAYC, MAYC, and BAKC), along with several ApeChain projects we’ve collaborated with, including Just For Fun, Rillaz, Dengs, Not A Cult and Sloooths. Additionally, we are in the process of adding Mocaverse during the AIP process. But this is just the beginning, we aim to expand to more collections on ApeChain and even beyond its ecosystem.
It’s important to note that while BAYC, MAYC, BAKC, and Mocaverse are unofficial, the ApeChain projects mentioned are official.
Partners
We’ve welcomed various projects and Made By Ape Brands to our platform already, each adding unique elements to the Bored Ape ecosystem. Here’s a brief overview of our exciting collaborations.
Social Impact
In 2024 Bored Closet has received 77,481 posts from 10,047 users, generating 1,216,741,320 potential impressions. This is only based on users, who mentioned us when posting their image from Bored Closet. Find the full report here.
White-Label Solutions
From branded pages to completely customized experiences for projects. We, sure the project and community are satisfied with our service.
Merchandising
Custom hoodies and shirts, that are integrated with our Bored Closet system allowing you to customize your merch to your liking with your own NFT and choose from our library of overlays.
We want to build out our shop, as well as develop a robust customization software that we can make available for projects to offer a new way of merch for holders.
Events
Bored Closet Costume Party at ApeFest 2024: It was our first event with the German Ape Club & F*ck It Productions, sponsored by ApeCoinGWG and the ThankApe x BoredIn Creator House. As well as many MBA products such as Gin Ape, Spirit Punk, Apic Beer, 288 Whiskey, Bored Brands and Mutants Beer, and the DJ performance by Mutant Records.
BENEFIT TO APECOIN ECOSYSTEM:
- ApeChain-Exclusive Infrastructure: By building solely on ApeChain, we attract external communities to the ecosystem, creating a flywheel of new users, projects, and transactions.
- Onboard Projects & Creators: Attract NFT collections and artists to ApeChain via UGC tools and royalties.
- Sustainable Revenue: 15% of all revenue generated will be allocated to the ApeCoin DAO until the full amount is recouped. This 15% applies to everything developed as part of this AIP.
- Cross-Community Growth: Integrate ApeChain projects, and other projects outside the Ape Ecosystem.
- White Label Solutions: Enabling projects to launch custom-branded UGC platforms (e.g., meme makers, merch stores) on ApeChain, expanding $APE’s use cases and ecosystem reach.
- BAYC/MAYC: We continue to deliver new weekly content, as well as MBAs can request customization options featuring their MBA branding at no-cost for them.
- Free Onboarding Incentive: 10 NFT projects will be onboarded to Bored Closet at no cost as part of marketing efforts, accelerating adoption of ApeChain and $APE.
STEPS TO IMPLEMENT:
Project Start Date:
The development will start immediately upon approval of this proposal.
Project End Date:
Development is completed within 6 Months of the proposal being approved.
Tranche 1: $150,000 (61.22% of Total)
Timeline: Months 1–3
Objective: Launch core UGC Marketplace, Meme/Banner Maker tools.
Platform Development: $150,000
- Core Infrastructure:
- Front-end/back-end development for Bored Closet’s ApeChain-native platform. ($56,000)
- UGC Marketplace ($32,000):
- Buy New Creations: Users can purchase content created by others.
- Creator Uploads: Creators can upload and sell their original works.
- Limited Editions: Exclusive, limited-quantity creations.
- Token Bound: Purchased creations are bound to the NFT bought, and move with their ownership of the NFT.
- Royalty System: Revenue share for Creators, ApeCoin, and Bored Closet.
- Resale Functionality: Buyers can resell their purchased limited edition creations.
- Meme Maker ($12,000)
- Add memecoin logos, characters, and designs to PFPs for a personalized, humorous touch.
- Facilitate onboarding for memecoin projects into the ApeCoin ecosystem.
- Banner Maker ($12,000)
- Design banners using Bored Closet creations or community-crafted content.
- Select from variety of designs curated by Bored Closet.
- Purchase and download your banner using ApeCoin.
Hosting & Storage: AWS 1-Year. ($5,000)
Launch Marketing: $10,000
- Social media campaigns targeting ApeChain projects.
- Free onboarding incentive: Waive fees for 10 NFT projects to join the platform.
Legal & Compliance: $25,000
- Smart contract audits, terms of service, and other legal needs
Tranche 2: $55,000 (22.45% of Total)
Timeline: Months 4–5
Objective: Expand features, onboard artists, and scale user acquisition.
Platform Development: $45,000
- Leaderboard System:
- Points for social shares, content creation. ($10,000)
- Reward System: Unlockable content, and badges ($5,000)
- Artist Marketplace:
- Commissioning system for derivative NFT art. ($10,000)
- Customizable artist profiles (portfolios, social links). ($5,000)
Marketing & Onboarding: $10,000
- Collaborate with ApeChain projects, to host campaigns with the leaderboard.
- Promote artist commissions
Tranche 3: $40,000 (16.33% of Total)
Timeline: Months 6+
Objective: Scale merchandise, sustainability, and community incentives.
Platform Development: $30,000
- Merchandise Integration:
- Print-on-demand tools for hoodies/shirts to customize with your own NFT. ($15,000)
- Season Pass NFTs:
- Weekly unlockable content for your BAYC/MAYC & other projects that participate ($10,000)
- Integration with Leaderboard rewards. ($5,000)
Community Incentives: $10,000
- ApeCoin: Monetary rewards.
- Unlockable Content: Access to exclusive creations.
- Badges: Recognition displayed on the user’s profile.
- Custom Merchandise: Unique physical rewards tied to achievements.
Summary of Tranches
| Tranche | Focus | Amount | Timeline |
|---|---|---|---|
| 1 | Core Development | $150,000 | Months 1–3 |
| 2 | Feature Expansion | $55,000 | Months 4–5 |
| 3 | Sustainability | $40,000 | Month 6+ |
REPORTING EXPECTATIONS
- Monthly: Progress updates on Discourse, including user growth and revenue, upon completing each milestone, and when each funding tranche is received until your proposal is finally classified as an Implemented AIP. These reports will be posted on the first day of each month.
- Quarterly: Financial reports + Twitter Spaces AMAs with the team.
- Transparency Dashboard: Live metrics on $APE transactions, DAO revenue share, and user engagement.
OVERALL COST:
Total amount requested from the ApeCoin Ecosystem Fund = $245,000.
Three tranches have been requested, to be disbursed upon the completion of each of the following milestones:
Tranche 1: $150,000 (61,22%) - Focus: Core Development & Key Feature Launches
- Objective: Complete core product development and launch flagship features such as the UGC Marketplace, Meme Maker, Banner Maker, and key customization tools.
- Duration: 3 Months
- Allocation:
- Platform Development: $135,000
- Core Infrastructure (Front-End & Back-End): $56,000
- UGC Marketplace Development:
- Creator Uploads: $15,000
- Limited Editions: $5,000
- Royalty System: $10,000
- Key Features:
- Meme Maker: $12,000
- Banner Maker: $12,000
- Hosting & Storage (AWS) - One-Time Cost: $5,000
- Launch Marketing for Key Features: $10,000
- Legal & Compliance: $25,000
- Smart Contract Audit
- Platform Development: $135,000
Tranche 2: $55,000 (22,45%) - Focus: Feature Expansion & Onboarding New Projects
- Objective: Enhance platform capabilities, onboard new projects, and scale user acquisition through new features and marketing efforts.
- Duration: 2 Months
- Allocation:
- Platform Development: $45,000
- New Feature Development:
- Leaderboard System: $15,000
- Artist Marketplace (Commissioning Options, Customizable Profiles): $30,000
- New Feature Development:
- Marketing & Onboarding Initiatives: $10,000
- Target: Attract new NFT collections and projects to integrate with Bored Closet.
- Approach: Strategic partnerships, promotional campaigns, and onboarding support.
- Platform Development: $45,000
Tranche 3: $40,000 (16,33%) - Focus: Merchandise Integration & Sustainability
- Objective: Expand product offerings with customizable merchandise and ensure ongoing feature enhancements.
- Duration: 1.5 Months
- Allocation:
- Platform Development: $30,000
- Merchandise Integration (Print-On-Demand, Customization Tools): $10,000
- Season Pass NFTs: $5,000
- Community Incentives & Rewards (Badges, Unlockable Content): $10,000
- Platform Development: $30,000
Summary
| Category | Amount |
|---|---|
| Core Development (Tranche 1) | $150,000 |
| Feature Expansion (Tranche 2) | $55,000 |
| Merch & Sustainability (Tranche 3) | $40,000 |
| Total | $245,000 |
| 15% of all revenue generated will be allocated to the ApeCoin DAO until the full amount is recouped. This 15% applies to everything developed as part of this AIP. |
